Weimob, a WeChat marketing solution provider, and HNA Capital Group Co., Ltd. announced a strategic partnership to collaborate on internet finance and insurance at a conference held in Shanghai on Monday.

The partnership between Weimob and HNA Group, the parent company of Hainan Airline, is the latter’s effort to own more of the internet finance and insurance sector. Weimob is one of the China’s largest WeChat service providers, having grown from 16 to 1,500 employees in four years, according to Weimob. The Shanghai-based company claims that it is currently valued at more than 3 billion yuan (about $458 million USD).

Under the partnership, HNA Capital will work with Weimob to develop e-commerce products and internet social insurance products for its flagship mobile e-commerce platform, Mengdian. Their strategic cooperation will involve several areas of internet banking, insurance, payments, tourism and cross-border e-commerce, including logistics.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com