Mobvista, Asia’s largest mobile ad network, has agreed to acquire US-based NativeX for 160 million yuan (24.5 million USD), the companies said on Tuesday.
“Acquiring NativeX is another key step in realizing our global ad-tech vision to develop a multi-dimensional global ecosystem of mobile traffic,” said Mobvista CEO Wei Duan. The company claims to receive 10 billion daily impressions across 240 countries.
Minnesota-based NativeX was founded in 2000 by twin brothers Robert and Ryan Weber, and produces advertising for mobile games and apps. The company claims to have over a billion users across 178 countries, with 12 consecutive years of profitability. NativeX, now a subsidiary of Mobvista, will grow their team as part of the acquisition, maintaining their current leadership structure. CEO Rob Weber will also become a Vice President at Mobvista.
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