Mobvista, Asia’s largest mobile ad network, has agreed to acquire US-based NativeX for 160 million yuan (24.5 million USD), the companies said on Tuesday.

Acquiring NativeX is another key step in realizing our global ad-tech vision to develop a multi-dimensional global ecosystem of mobile traffic,” said Mobvista CEO Wei Duan. The company claims to receive 10 billion daily impressions across 240 countries.  

Minnesota-based NativeX was founded in 2000 by twin brothers Robert and Ryan Weber, and produces advertising for mobile games and apps. The company claims to have over a billion users across 178 countries, with 12 consecutive years of profitability. NativeX, now a subsidiary of Mobvista, will grow their team as part of the acquisition, maintaining their current leadership structure. CEO Rob Weber will also become a Vice President at Mobvista.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com