Swipe-based dating apps are taking off in a big way globally, and in China they are now working to facilitate the hallowed relationship between ‘sugar daddies’ and ‘sugar babies’.

Sudy, a new entrant to the market, is a swipe-based dating app that only pairs rich men with attractive women, especially catering to college students who are looking for financial help on tuition fees.

While the service sounds somewhat toe-curling, company CEO Kurt Hou believes he is nothing if not morally motivated: “The truth is, we are shocked by the rising number of students who are dropping out of college due to affordability issues. With Sudy, college girls can offer their companionship in return for tuition funding,” he said. “Our main purpose in creating Sudy is to help college students find sugar daddies who can assist in covering the cost of tuition.”

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.