Being a new mom can be incredibly stressful. If you are drowned by daily chores and still can’t conceive of popping out to the shops for groceries, you are not alone, at least not in China.

As the world’s largest country in terms of population, China records more than 16 million newborn babies per year. The sheer size of this new population is makes China the world’s second largest consumer market for babies and children goods after the United States, according to China E-commerce Research Center.

The burgeoning sector has even received a boost from the policy level. In recent years, Beijing has been relaxing family planning policies, such as the well-known ‘one child’ policy, due to concerns over a aging society and slowing economy. Since November 2013, young coupes can have two children if one of the parents is an only child.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.