Twitter has appointed a new head of Chinese operations, as the number of Chinese companies using the medium to market overseas continues to rise.

Kathy Chen will take over from Peter Greenberger, heading up the Hong Kong headquarters, which oversees China. Chen previously worked with Microsoft and Cisco before joining Twitter. CEO Jack Dorsey tweeted his congratulations to Chen earlier today:

The San Francisco-based social media network remains blocked on within mainland China, though tools like Twitter have become an important medium for Chinese companies seeking to reach out to foreign markets.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com