Milo is an expert in advertising, who knows how to bridge the gap between big business and the solutions that startups bring to the table. He is an ‘Expert in Residence’ at Chinaccelerator who helps teams develop their story and message. He has worked at many of the big names in advertising and brings his experience and approach to startups in today’s cast.

Beyond crafting your message for impact and reach, the most important part of your pitch is understanding your audience better than anyone else. Milo talks about how advertising is changing in China and what is needed to stay ahead of the curve, innovation.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China