China Startup Pulse Podcast: Advertising the China Movement With Milo Chao, Chief Strategy Officer At TBWA

Milo is an expert in advertising, who knows how to bridge the gap between big business and the solutions that startups bring to the table. He is an ‘Expert in Residence’ at Chinaccelerator who helps teams develop their story and message. He has worked at many of the big names in advertising and brings his experience and approach to startups in today’s cast.

Beyond crafting your message for impact and reach, the most important part of your pitch is understanding your audience better than anyone else. Milo talks about how advertising is changing in China and what is needed to stay ahead of the curve, innovation.

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China Startup Pulse is a weekly podcast designed to give startup enthusiasts around the world a behind the scenes and on-the-ground understanding of what’s happening in China’s startup ecosystem. Founded and hosted by Ryan Shuken and Todd Embley, and produced by Qi Liu, China Startup Pulse is sponsored by Chinaccelerator, People Squared, and TechNode.

TechNode does not endorse any commentary made in the program.