Weibo Inc., China’s leading Twitter-like social media service and a Sina affiliate, claimed to have 231 million monthly active users in the fourth quarter of 2015, more than 70% of Twitter’s MAUs in the same period of time.

However Weibo’s ad revenue in both the fourth quarter and the whole of 2015 was only about 20% of Twitter’s.

Ads, including in-stream, paid posts and display ads, contributed 84% of the company’s total revenue in 2015, and the consumer-facing value-added offerings stagnated in revenue despite active user growth.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com