More Than A Third of Weibo’s 2015 Ad Revenue Was Still From Alibaba

Weibo Inc., China’s leading Twitter-like social media service and a Sina affiliate, claimed to have 231 million monthly active users in the fourth quarter of 2015, more than 70% of Twitter’s MAUs in the same period of time.

However Weibo’s ad revenue in both the fourth quarter and the whole of 2015 was only about 20% of Twitter’s.

Ads, including in-stream, paid posts and display ads, contributed 84% of the company’s total revenue in 2015, and the consumer-facing value-added offerings stagnated in revenue despite active user growth.

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