FlowerPlus, a subscription flower delivery service, announced on Monday that they have raised a 70 million RMB (US$10 million) Series A round led by New Margin Ventures.

Like its name suggests, FlowerPlus offers customers a no-frills flower delivery service. By following the company’s WeChat enterprise account, users can choose different flower packages through the chat interface, set a time and place for delivery, and pay using WeChat Payment. Compared to prices offered at brick-and-mortar flower shops, FlowerPlus’ prices are more affordable. Prices for single flower bouquets start at 98 RMB (US$14.88) and 168RMB for mixed ones.

The Shanghai-based startup currently cooperates with over 500 flower farms, most of them in China’s Yunnan Province, and provides services in major cities, including Shanghai, Beijing, Guangzhou, and Chengdu.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.