WeChat is commonly referred to as a messaging service by foreign media, but Chinese users know that the massively popular app, which recorded over 697 million monthly active users as of 2015, is far more than just an IM tool.

Tencent, the parent company of WeChat, rarely gives many insights into the wealth of data behind China’s most popular messaging app. They released a report in Oct. 2015 at Tencent Global Partner Conferences, giving a handful of insights, along with an imagined day in the life of a WeChat-obsessed user:

According to the report, WeChat users are most active around 22:00, a bit earlier than 2014’s 22:30. WeChat users made a combined 280 million minutes worth of calls per day using the video and voice calling functions, the data shows.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.