Patrick Rona, the Chief Digital Officer in Asia Pacific from the McCann World Group, joined us in an interesting conversation about connecting with youth in Asia. Drawing from the McCann World Group’s recent study “Your Toughest Audience? Connecting with Youth”, we discussed how the youth market is defined, their habits and characteristics, and the behavior and aspirations of youth in Asia as well as around the world. In this episode, we also reviewed social platforms that are dominating Asia’s youth market, such as QQ and Snapchat, and discussed the best practices for brands to engage with this customer group.

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Analyse Asia with Bernard Leong is a weekly podcast dedicated to the pulse of technology, business & media in Asia. They interview thought leaders and leading industry players and gain their insights to how we perceive and understand the market. Analyse Asia is a content partner of TechNode.

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