A few years behind the global trend, China’s short video market is warming up thanks to affordable mobile traffic costs and a healthy appetite for video content.
“Chinese netizen’s content consumption habits are changing. The integration of short video in China’s top social networking platforms like WeChat and Weibo makes it a more popular medium,” says Kuang Fei, CEO and co-founder of Beijing-based micro video editing app VUE.
Kuang believes there’s still room for improvement in the growing sector.
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