China’s Short Video Content Makers Need To Do More Than Comedy: VUE Founder

A few years behind the global trend, China’s short video market is warming up thanks to affordable mobile traffic costs and a healthy appetite for video content.

“Chinese netizen’s content consumption habits are changing. The integration of short video in China’s top social networking platforms like WeChat and Weibo makes it a more popular medium,” says Kuang Fei, CEO and co-founder of Beijing-based micro video editing app VUE.

Kuang believes there’s still room for improvement in the growing sector.

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