Is China Hungry For Micro Video? Not Just Yet: VivaVideo Founder

It’s an understatement to say that Chinese companies struggle to head abroad.

Just like the western counterparts that try to push their way in, exiting can be very difficult, especially when it comes to migrating from local social networks to foreign ones, which are mostly banned in China. There’s also significant pain involved in changing e-commerce solutions, or dealing with the customs headache of global e-retail.

Han Sheng, founder of Chinese micro-video editing app VivaVideo, is tackling a different problem however; people in different countries use video in incredibly different ways.

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