Having received a joint investment of over $1 million USD, Papi Jiang is considered one of China’s most successful internet celebrities, or ‘wang hong’. Globally, she still has a long way to go.

Outside of China, internet celebrities like Swedish Youtube star ‘PewDiePie’ are making as much as $12 million USD in one year.

“How is it that Youtubers in the [West] can be both influential and make a profit?” says Ivy Wong, the CEO of VS Media, a multi-channel network (MCN) for video content producers in Hong Kong, Taiwan, and mainland China.

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Eva Xiao

Eva Xiao is a tech reporter based in Shanghai. Contact her at eva.xiao@technode.com or evawxiao (wechat & twitter).