Alibaba has been trying to propel China’s love affair with online shopping into virtual reality, and now they’re enlisted one of Asia’s top VR hardware makers to help them do it.

HTC, the Taiwan-based device maker, announced a strategic partnership with Alibaba’s cloud division, Alibaba Cloud, yesterday. Under the partnership, the companies will work on building a VR cloud ecosystem.

“The companies will focus on developing breakthrough innovative solutions to tackle bandwidth allocation, data transmission and data processing needs in areas such as VR video production and VR broadcasting,” said HTC in a statement.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com