Tencent shelled out $15 million USD to rebroadcast this year’s Olympics, hoping to cement their position as China’s leading online sports streaming service. Now they’re taking the fitness frenzy one step further.

The social and gaming giant has invested an undisclosed amount in health startup Keep, which compiles home training regimes that can be accessed through an app. It’s unclear what form the partnership will involve, though it could signal a host of new fitness-related services in Tencent’s ecosystem.

“There [is] considerable potential for cooperation with Tencent’s health and sports businesses as well as with WeChat”, a Keep spokesperson told Technode.

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April Ma

Based in Beijing, April Ma writes on tech trends and covers startups that may (or may not) be the next BATs. Reach her at April.ma@technode.com or Mafangjing (Wechat).