About 20,000 children are trafficked every year in China, according to the U.S State Department. Trafficked children are most often sold for adoption, or later sold online for unpaid labor and prostitution. While the Chinese government and Chinese internet giants including Alibaba and Tencent are putting efforts toward finding the missing children, smaller startups are also pitching in, including Shanghai-based MoneyLocker.

MoneyLocker (惠锁屏), a startup that shows advertisements on phone unlock screens and rewards users for viewing them, launched a “swipe your screen to find the missing child (惠锁寻子)” campaign on June 1st, Children’s Day. The company claims that since its campaign, three missing children in China have been found through its app. 

The advertising startup lets parents of missing children post information about their child on the app, as well as their contact information. Currently, Moneylocker’s ‘public good’ section lists ten missing children, three of which have now been found. The three kids were all from rural areas in China. The app pushes one lost child notice to users a day through its app and also posts on Chinese social media Weibo.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com