The OZO 360 degree camera from Nokia is arguably the best in its class, but for the world’s most enthusiastic VR market, China, it’s been out of reach, selling only in Europe in the U.S. – until now.

Nokia is planning to sell the device through a partnership with Chinese internet LeEco, and it’s getting a new price to match its new market.

The company has slashed the camera’s price tag by a quarter globally, bringing the cost of the camera down to $45,000 USD just six months after it launched in Europe and the U.S. for $60,000 USD.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com