In recent comments, Martin Lau, the President of Tencent, China’s largest internet company by revenue, said the state of the video streaming market was “very unhealthy for everyone”, and that “all other digital content industries (in China) are actually in a better shape than the video industry.”

As of June 2016 China had had 514 million online video viewers, over 70% of total Chinese internet users, according to China Internet Network Information Center. Mobile video streaming users reached around 440 million.

There’s no doubt that on-demand video streaming has been eating up the market share of traditional TV, and easy, free access to a massive legitimate online video library across the Chinese web has made piracy less appealing.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com