This is a fiasco if there ever was one. As Samsung’s Note 7 crisis continues to unfurl, Chinese consumers scowl at Samsung’s assurances of safety, with the toll hitting six yesterday.

China’s sixth Note 7 phone went off on Wednesday in a electronics market in the southeastern province of Guangxi. The phone was hastily flung away by a phone salesman who was idly toying with it when it reportedly started to heat up and emit smoke. Soon a security guard came forward with a fire extinguisher. The phone was left with a scorched patch on its screen.

Samsung came forward with another statement the following day, as the Chinese internet became incredulous at Samsung’s aloofness. “Samsung highly values the Chinese market and will never apply double standards to China”, pledged the company as it tried to appease and offer a better explanation as to why recalls in China were so few.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

April Ma

Based in Beijing, April Ma writes on tech trends and covers startups that may (or may not) be the next BATs. Reach her at April.ma@technode.com or Mafangjing (Wechat).