Samsung Fails to Placate Chinese Users After 6th Phone Ignites

This is a fiasco if there ever was one. As Samsung’s Note 7 crisis continues to unfurl, Chinese consumers scowl at Samsung’s assurances of safety, with the toll hitting six yesterday.

China’s sixth Note 7 phone went off on Wednesday in a electronics market in the southeastern province of Guangxi. The phone was hastily flung away by a phone salesman who was idly toying with it when it reportedly started to heat up and emit smoke. Soon a security guard came forward with a fire extinguisher. The phone was left with a scorched patch on its screen.

Samsung came forward with another statement the following day, as the Chinese internet became incredulous at Samsung’s aloofness. “Samsung highly values the Chinese market and will never apply double standards to China”, pledged the company as it tried to appease and offer a better explanation as to why recalls in China were so few.

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