Over the past three years, Chinese web users who had once been drawn away from televisions towards mobile devices are making their ways back to the traditional living room setting for daily entertainment.

Along with the growth of living room tech market, China is expected to have over 250 million internet-connected televisions by the end of 2017, covering an estimated 700 million viewers calculated the country’s most common household of three members. The market formed around this sector is going to worth a whopping 630 billion RMB ($93 billion USD) by 2020, research institute AVC noted.

As warned, the change is upon us. Data from China’s top video streaming site Youku shows traffic from living room screens enabled by OTT (over-the-top) boxes has eclipsed PC as the second largest traffic source, next only to mobile devices. This is happening much faster than we expected, but it’s natural given the millennial generations who are well adapted to digital era are paying more attentions to family life after getting married or having a kid. Moreover, the living room scene is offering more engaging and interactive experiences ranging from video/music streaming, gaming and shopping.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.