Alibaba Buddies Up with Star-studded Partner Team to Deepen Forays into Digital Living Room Market

Chinese e-commerce giant Alibaba announced today a plan to construct an all-around family entertainment ecosystem that covers the fields of films & movies, music, game, education and e-commerce based on its set-top-box product Tmall Box.

Alibaba continues its cooperation with Wasu Media, one of the several state-authorized content providers, in entertainment contents. Wasu Media will contribute more than 6,000 movies and 150,000 hours of TV plays to the ecosystem, according to Liu Chunning, president of Alibaba’s Digital Entertainment Business Department. Alibaba also teamed up with Dolby and DTS, two audio technology companies, to provide better audio and visual experiences. The music contents will be streamed from Xiami, a subsidiary of Alibaba.

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