This is the second post of “Weishang Knows Cosmetics”. In the previous post, we explained how weishang is gaining more influence in the cosmetic sector, traditionally dominated by overseas cosmetic companies like L’Oreal, Amore Pacific, and Shiseido. In this post, we will give an example of a weishang based in Shanghai that leverages their salesforce and builds their brand.  

Pearlosophy is a Shanghai-based cosmetic weishang looking to capitalize on the stunning growth China’s beauty market is witnessing. With only 10 people working in their office, they see sales of tens of millions RMB every month. The company has a network of over 1,000 Internet celebrities (网红 or wanghong in English) that act like wholesalers taking proceeds from the sales as payment. Most of these Internet celebrities are post-90s and some have a following of 300,000 people.

To make sure that Pearlosophy can maintain their salesforce, the company organizes offline events and seminars.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com