Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia. The podcast features guests from Asia’s vibrant tech community.

Matthew Brennan from China Channel and a well-known expert on WeChat joined us for an in-depth discussion on the recent launch of the WeChat mini-apps or programs, the philosophy behind them with interpretations on Allen Zhang, the founder of WeChat and their impact on WeChat developers, businesses & brands living within the ecosystem. He also shared his thoughts on how the Chinese Internet are making huge leaps and bounds from online to offline and provide his perspectives to how WeChat dominate messaging and apps in China.

Listen to the episode here or subscribe.

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