Spring Festival, an annual celebration of the Chinese New Year, is almost upon us. While some traditions haven’t changed much, like family dinners and lighting firecrackers, others have evolved with the times. Since hongbao (红包 or lucky money in English) went digital on WeChat in 2014, we wait every year to see what exciting new features China’s internet giants have introduced. And the Year of the Rooster is no different.

Although several services backed by the Chinese internet giants have joined the battle, WeChat and Alipay were widely regarded as the two major pioneers of the war since the majority of promotions lean toward them.

One interesting phenomenon for this year is that WeChat, the platform where the red envelope feature boomed, is retreating from the battle.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.