Editor’s note: This article originally appeared on our sister site, TechNode Chinese.

If you’re working in a Chinese company, then you’d better be prepared for Chinese New Year’s Eve, the best time of the year to grab red envelopes on your WeChat group.

Chinese people give red envelope (hongbao, 红包) with money to their younger children and co-workers as a wish for good luck in the new year. Nowadays, Chinese people give hongbao using WeChat and Alipay, and it’s also the best time for Chinese companies to run on hongbao marketing bringing the term ‘hongbao wars‘.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com