China’s media and entertainment sector will see a compound annual growth rate of 10% by 2018, according to PwC’s forecasts and the concert sector is not going to be left behind. Reyin, an A to Z service app for concert lovers in China, is a great example of a platform that is not only capitalizing on the growing interest in concerts but also effectively using (key opinion leaders) KOLs to monetize.

“China is starting to have a good mix of concerts. Big ones still have large audiences. But then the number of middle size and smaller scale concerts are growing,” Daniel Chang, CEO and founder of Reyin told TechNode. “Organizing and planning concerts is still less than those of Western countries. We want to see even more.”

Concerts are not only money making business for the entertainment companies and sponsors in China. Concert live streaming has taken off as well, and a flock of Chinese tech companies and music companies are offering affordable tickets for concert lovers to enjoy the concert at home. Daniel says these businesses do not compete with Reyin since Reyin provides unique on-site experience with concert KOLs.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com