User intention is key to untangling China's crowded social-media landscape
Elijah Whaley, chief marketing officer of Parklu, at TechNode’s Emerge tech…
Douyin to launch matching service for KOLs and businesses
China’s leading short video platform Douyin is reported to launch its official…
Douyin to outsource KOL management to multi-channel networks
Bytedance's short video app Douyin (抖音) will establish an official program for…
Video: We followed this Chinese gay KOL to Gay Pride in Taiwan
Xiaohun, a gay KOL (key opinion leader) from China, runs a successful WeChat…
The New China Cultural Revolution: How micro-influencers can deliver better ROI than big KOLs
Editor's note: This was contributed by Miranda Tan CEO and founder of Robin8 ,…
Will China's biggest beautifier Meitu ever be profitable?
Meitu has proven to the world that there is a demand for beauty-enhancing…
Weibo Stories: The good, the bad, and the ugly
Editor's note: A version of this by Lauren Hallanan first appeared on the…
China Tech Talk 10: [Interview] Influencers in China and the future of brands with Elijah Whaley
John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU,…
China Tech Talk 09 - [Interview] Astroturfing, tipping, and how to become a live stream celebrity in China with Lauren Hallanan
John and Matthew talk with Lauren Hallanan, an internet celebrity in China…
3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing
Chinaccelerator unveiled its Batch 11 startups at their demo day on June 14th…
