Video: We followed this Chinese gay KOL to Gay Pride in Taiwan
Xiaohun, a gay KOL (key opinion leader) from China, runs a successful WeChat official account dedicated to the LGBT community in China. Starting in Jun…
Tag: KOL
The New China Cultural Revolution: How micro-influencers can deliver better ROI than big KOLs
Editor's note: This was contributed by Miranda Tan CEO and founder of Robin8 , China's leading influencer marketplace powered by big data and AI. Robin…
Will China’s biggest beautifier Meitu ever be profitable?
Meitu has proven to the world that there is a demand for beauty-enhancing software products, but it has yet to show investors that its selfie-loving us…
Weibo Stories: The good, the bad, and the ugly
Editor's note: A version of this by Lauren Hallanan first appeared on the PARKLU blog. PARKLU is a digital platform that helps brands find, collaborat…
China Tech Talk 10: [Interview] Influencers in China and the future of brands with Elijah Whaley
John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about: Why big ad agencies are failing to keep up How content is …
China Tech Talk 09 – [Interview] Astroturfing, tipping, and how to become a live stream celebrity in China with Lauren Hallanan
John and Matthew talk with Lauren Hallanan, an internet celebrity in China about: Differences in live streaming platforms Gifting as a busin…
3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing
Chinaccelerator unveiled its Batch 11 startups at their demo day on June 14th in Shanghai. Graduates of previous batches include: Shopal, helpin…
Rules for Weibo KOLs shed light on Alibaba-Tencent tensions
ParkLU, a digital advertising platform that connects China’s internet celebrities (wǎnghóng 网红) and brands, recently released a list of rules that are …
Fashion influencers in China: A new force for retail
Editor's note: This article by Dannie Li first appeared on China Tech Insights, an English research unit affiliated to Tencent’s Online Media Group. …
Reyin uses KOLs to monetize their concert lifestyle business
China's media and entertainment sector will see a compound annual growth rate of 10% by 2018, according to PwC's forecasts and the concert sector is no…
Report says 71% of China’s self-media accounts make less than national average wage
Editor's note: A version of this post first appeared on WalktheChat's website. WalktheChat specializes in helping foreign organizations access the Chin…
[Podcast] China Business Cast 53: Marketing With KOLs in China with Kim Leitzes from ParkLU
Editor's note: A version of this originally appeared on the China Business Cast. China Business Cast is a podcast featuring experienced entrepreneurs a…