User intention is key to untangling China's crowded social-media landscape

Elijah Whaley, chief marketing officer of Parklu, at TechNode’s Emerge tech…


Bytedance short video TikTok viral

Douyin to launch matching service for KOLs and businesses

China’s leading short video platform Douyin is reported to launch its official…


Douyin to outsource KOL management to multi-channel networks

Bytedance's short video app Douyin (抖音) will establish an official program for…


The New China Cultural Revolution: How micro-influencers can deliver better ROI than big KOLs

Editor's note: This was contributed by Miranda Tan CEO and founder of Robin8 ,…


meitu

Will China's biggest beautifier Meitu ever be profitable?

Meitu has proven to the world that there is a demand for beauty-enhancing…


Weibo Stories: The good, the bad, and the ugly

Editor's note: A version of this by Lauren Hallanan first appeared on the…


China Tech Talk 10: [Interview] Influencers in China and the future of brands with Elijah Whaley

John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU,…


3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing

Chinaccelerator unveiled its Batch 11 startups at their demo day on June 14th…