Chinese online TV provider PPTV, a media division of the country’s Suning retail group, announced today an exclusive partnership with China Sports Media to broadcast the 2017 season of the Chinese Football Association Super League (CSL) (in Chinese).

The one-year deal, worth RMB 1.35 billion, will allow PPTV to air all of the CSL’s 240 matches on PC and mobile terminals. In 2015, China Sports Media paid RMB 8 billion for rights to produce and transmit signals and sell broadcasting rights related to the CSL games between the 2016 and 2020 seasons.

This is yet another extension of PPTV’s foray into sports events broadcasting after it has gained the live rights for matches from Spain’s La Liga (with royalty payments of around RMB 1.8 billion) and Britain’s Premier League (for RMB 5 billion) in China since August 2015.

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Sheila Yu

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at sheila@technode.com.