There is no denial of the growing importance of digital marketing these days. It is often said that one’s personal brand is the reputation of that person when he or she is absent. But for SME’s (small to medium enterprises) or bigger companies in the Chinese market, the game can be a little tricky. For Tezign, curiosity and passion towards design and digital marketing led to them unlocking the secrets of the future of branding.

Tezign started out as a public Wechat account in 2014 by some curious-minded Chinese designers for the pure purpose of sharing knowledge of design thinking. Conveniently located in San Francisco, they invited designers from big name tech companies such as Uber, Facebook, and others in sharing the knowledge of design thinking with the community. Their first Design Matters meeting in San Francisco talked about visual design as well as other designs in architecture. Since the attendees and presenters were well-educated in advance with ample knowledge of design, the establishment of the platform successfully met the need of the design-focused community. Initially, some contents were translated from Chinese to English and vice versa and shared on WeChat public platform. Within two years, Tezign quickly gained traffic and won a round of angel investments that led to successful opening of its official company in China.

Today, the company serves as a platform for connecting creative talents with clients as well as workflow solution. Their WeChat account now boasts about 170,000 followers, producing content such as interviews with famous designers or experts as well as sample design works. To date, Tezign has served over 4,000 enterprise users and 8,500 design creatives from 15 countries and 67 cities, covering areas of graphic design, UI/UX design, illustration, animation, and social marketing.

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Junse Lee

Junse lives in the future. She is interested in new rules and ethics technology will bring into people's lives.