Tencent rolled out Thursday a new feature called “WeChat Index”, a Google Trends equivalent, on its popular messaging app Wechat, local media is reporting (in Chinese).

The Chinese internet giant says the new feature is a mobile indexing based on WeChat’s large data analysis. Currently, the index allows users to track the dynamic change of keywords in 7 days, 30 days and 90 days.

WeChat claims that its in-app index can not only help users capture popular words and get acquainted with search trends, but help the government and businesses acquire timely public opinions and make responses effectively. In addition, the new feature can help marketers generate customer insights for accurate marketing.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Sheila Yu

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at sheila@technode.com.