Alisports (阿里体育 in Chinese), the sports arm of Chinese e-commerce giant Alibaba, has reportedly landed a series A worth more than RMB 1.2 billion, as part of its efforts to beef up its presence in the country’s burgeoning sports sector, local media is reporting (in Chinese).

The funding round, led by Yunfeng Fund (Jack Ma’s VC firm), puts Alisports’ valuation at RMB 7 billion. Other investors include Taiping Guofa (Suzhou) Capital Management and Shanghai Qianheng Venture Capital.

Alisports is part of Alibaba’s new cultural and entertainment group, established last year after the e-commerce giant consolidated some of its business units. The new media group has become a cash cow for Alibaba, after e-commerce and cloud computing.

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Sheila Yu

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at sheila@technode.com.