Fans waiting for pop singer Jay Chou’s  (周杰伦) new album may have to wait even longer, as their beloved idol has been busy doing something else: opening a cybercafé. The Taiwanese pop music superstar forked out RMB 18 million to open a internet café in south China’s Shenzhen, seen by local media (in Chinese) as Chou testing the e-sports waters.

Jay Chou, who came in third with RMB 181 million in business revenue (in Chinese), in a 2017 list of top 100 Chinese celebrities with most commercial value, has partnered with VC fund IDG Capital to form an e-sports cybercafe brand called JESPORTS (摩杰电竞 in Chinese).

Their first fruit, a 1,700-square-meter luxury cybercafé equipped with 230 computers, has areas for online games, board games, and watching live streaming e-sports competitions.

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Sheila Yu

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at sheila@technode.com.