Smart TV maker Leshi Zhixin’s (乐视致新 in Chinese) president Liang Jun is rumored to take up the post of president of its parent Leshi Internet Information and Technology (乐视网 in Chinese), local media is reporting.

Leshi Internet is a subsidiary of internet giant LeEco, which has been mired in financial troubles for some time due to excessive expansion.

The rumored appointment is considered to inject new vitality into and help rejuvenate the faltering businesses of the internet giant.

If true, it will make Liang the first president of Leshi Internet, as the post has never been set before. LeEco founder Jia Yueting remains chairman and general manager of Leshi Internet.

Leshi Zhixin, a firm known for their smart TVs, dubbed “Leshi SuperTV”, has been one of the few cash-spinners that LeEco has at hand.

Joining Leshi Internet in early 2012, Liang Jun served as the company’s vice president and LeTV general manager, before being promoted to the company’s president in February 2016.

Prior to joining Leshi Zhixin, Liang had worked as general manager of marketing department at Lenovo Mobile Communication Technology and vice president of Lenovo Group’s smartphone product development department.

Liang’s promotion can be credited to his expertise in product operation, a quality that LeEco is in dire need to realize its future ecological system.

Under Liang’s leadership, the company has ascended to the top spot in smart internet TV sales. There was one Leshi SuperTV for every five smart TVs sold in the Chinese market last September, according to a report by market research firm All View Cloud (in Chinese).

Liang is thought to be responsible for the formidable tasks of enhancing operations of LeEco’s business lines and improving their finances.

LeEco did not confirm the appointment and said any personnel change will be subject to the company’s official announcement.

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at

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