WeChat recently announced a new feature called “store mini-app” (门店小程序), in its latest efforts to promote the application of its “mini-apps” (小程序).

The new feature will allow merchants to quickly create their own store mini-app on WeChat Media Platform (微信公众平台) while dispensing with the necessity of complicated app development.

The store mini-app feature is now available to official accounts registered by enterprises, media agencies, government organs and other organizations, while those registered by individuals cannot use the feature for the moment.

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Sheila Yu

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at sheila@technode.com.