“No mini-app stores, no entry point in WeChat, limited push notifications, no sharing in WeChat Moments.”

This description from Zhang Xiaolong, Tencent senior vice president and the “Father of WeChat,” on mini-apps has shaken public predictions about WeChat’s product structure. From what we can tell so far, Tencent has been strikingly restrained in integrating mini-apps into WeChat ecosystem.

In anticipation of the official launch of mini-app on January 9th, increasing attentions is being paid to the new feature, expected to create another boost to China’s internet industry like what WeChat has done with public accounts (公众号).

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.