This is the final post of “Now in Vietnam“, where TechNode visits Vietnam’s leading companies, to explore the next startup ecosystem to emerge among Southeast Asian countries. Vietnam GDP growth could surpass China by 2020 according to Turicum Investment Management.

For startups thinking of expanding to SE Asia, Vietnam, a young market with a growing middle class can serve as a test bed and then a gateway to expand to the bigger markets.

According to AmCham Vietnam, middle and affluent class in Vietnam will double in size between 2014 and 2020, from 12 million to 33 million. The cost of living is a lot cheaper in Vietnam, including its labor, living and marketing cost for startups, as its Big Mac index updated on January 2017 shows that Big Mac in Vietnam costs just US$ 2.66, compared to US$ 5.06 in the U.S., and US$ 2.83 in China.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com