According to data from GlobalWebIndex in 2015, men are the primary customers of Huawei, while women are more likely to own an iPhone. According to research institute IDC, Huawei’s phone is the top iPhone alternative in China. In fact, Chinese male users strongly supported Huawei in our informal survey last year, and some related Huawei to their best homemade smartphone brand to battle against Apple.

In 2017, men still use Huawei phones more than women, as Shao Yang, President of Cloud Services at Huawei’s Consumer Business Group pointed out on the Huawei Smartphone Open Day event held on May 16th.

“We divide their target group into gender and age. More and more high-end users are using Huawei, and there are more male users than female users. Most of them are older. We haven’t had great performance for younger female users, and we are now putting effort to increase our female user base,” Shao Yang told TechNode.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com