Having an Apple device is synonymous with being wealthy and fashionable for many Chinese people. And while the mindset remains, a declining number of customers are willing to pay the price, and local competitors are lining up to offer comparable alternatives at a more affordable price.

This is evidenced by the iPhone’s sinking market share in China, a market of huge strategic importance for the U.S. vendor. In addition to toppling sales worldwide, iPhone’s China market share declined from 16% in Q1 2015 to less than 13% in the same period of this year, according to research institute IDC.

When looking at these numbers, you may wonder why Apple is losing ground and who’s taking over the market. Leveraging on survey results from thousands of smartphone users, Tencent Penguin Intelligence went on a mission to answer these questions.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.