WeChat recently released its hongbao data on May 20, China’s unofficial Valentine’s Day, providing us with a glimpse of Chinese enthusiasm towards using the digital red envelope as a way to convey their love and emotions to their family members and friends.

In China, the number combination “520” has come to stand for “I love you” (五二零wǔèrlíng sounds like 我爱你 wǒaìnǐ). May 20 has become a festival for Chinese to express love and affections to their beloved ones. While gift-sending is a traditional way of conveying love, digital red envelopes have become popular with the rise of WeChat hongbao in recent years.

This year, WeChat set ten amount types of hongbao for confessions of love, with the value ranging from RMB 0.52 to RMB 520. Between midnight and 6 pm, the most popular hongbao amount was RMB 5.20, with 102 million such red envelopes sent, followed by RMB 52 (roughly 40 million red envelopes sent) and RMB 520 (roughly 12 million).

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Sheila Yu

Sheila Yu is a Shanghai-based technology writer. She brings readers the biggest news from Chinese language tech media. Reach her at sheila@technode.com.