These are the mobile internet trends affecting luxury brands in China 2017

The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands. The former Wall Street analyst and partner at Kleiner Perkins Caufield & Byers highlighted China’s growing adoption of mobile payment systems and gaming in a presentation of her 2017 report on Wednesday.

Mobile use in China has skyrocketed to more than 700 million users, and the growth rate of usage has outpaced that of users, according to research done in accordance with investment management group Hillhouse Capital. One of the driving factors of revenue on mobile in China is gaming—China is the number one mobile gaming market in the world—a factor that helped push Tencent into a record-breaking first quarter.

But while most of the revenue drivers are in actual interactive games, gaming culture tends to bleed into other industries as well.

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