Chinese Tinder-like Tantan soon to monetize after raising USD70M Series D

From WeChat to Momo, China’s social networking craze is non-stop. Tantan, the country’s top dating app, announced today that it has raised a US$ 70 million worth in a Series D, raising the startup’s total fund raised to US$ 120 million. NASDAQ-listed online social entertainment firm YY Inc and Genesis Capital lead the round with participation from SAIF and Zhongwei Capital.

Founded in 2014, Tantan is a location-based social search mobile app that facilitates communication between mutually interested users. The Chinese app almost identical to Tinder, down to its UI which lets users swipe left and right for potential matches.

Wang Yu, CEO of the Tinder-like app, stated that the company will keep polishing the product for better user experience, and hopefully release VIP membership service in Q3 of this year. Offering free services previously, this will be the first time for Tantan to try out commercialization efforts. The app chooses to monetize through membership. In contrast, Tinder’s commercialization effort mainly takes the form of a paid version in Tinder Plus.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom