China’s flower e-commerce blossoms with increasing consumption

E-commerce has become ubiquitous in China since the mid-2000s, but flower e-commerce, a special vertical under the term, hasn’t blossomed until recently.

China’s flower industry is expected to grow at an annual combined growth rate of around 20 percent with market size hitting hundreds of billion RMB by 2020, local media (in Chinese) has pointed out.  Government and enterprises, however, have traditionally been the main buyers of flowers and flower arrangements. Typically used at opening ceremonies or big receptions, the number of bouquets sold in China slumped 20 percent in 2014, most probably because of the Eight-point Regulation announced at the end of 2012.

Government (33%) and enterprise (30%) flower consumption still represent a big chunk of the market, data from Daxue Consulting shows. But flower demand from individual customers has risen steadily to 37%

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