Some Chinese tech firms get all the attention. BATJ, Xiaomi, ofo, and all the “sharing economy” startups have dominated headlines over the past few years. However, there is another group of companies who choose to keep a relatively low profile but are nonetheless an important part of China’s ever-growing tech landscape.

Bilibili might be a lesser-known name for those who are not interested in the ACG (animation, comics, and games around IP such as One Piece and Fate/stay Night) culture or live outside of China, but its impact on the Middle Kingdom is obvious: total monthly active users on par with Pinterest coupled with especially young demographics on their way to commanding more mainstream influence in a matter of years.

Bilibili, more widely known as “B Station” (b站 in Chinese), is the spiritual home for Chinese ACG fans. Founded by Xu Yi in 2009, the site models itself on the early days of Japanese ACG video portal Niconico with its  integration of danmu (弹幕, “bullet screen” in English or “danmaku” in Japanese), a feature that allows viewers to plaster the screen with  instant comments that move from left to right.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.