Alibaba Group and Marriott International announced on August 7th the establishment of a joint venture to redefine the travel experience for the hundreds of millions of Chinese consumers traveling abroad and domestically every year.

Alibaba does not lack when it comes to cooperation with global companies, as their users seek more international experiences to spend their money and time. To better guide over 500 million mobile monthly active users across Alibaba’s platforms when they travel abroad, Alibaba chose to shake hands with a hotel giant encompassing a portfolio of more than 6,200 properties in 30 leading hotel brands spanning 125 countries and territories.

“Alibaba working with Marriott is a natural outcome. Marriott has the largest user base as well as the largest hotel portfolio and coverage. To serve our 500 million users when they travel overseas, will take us a long way. We will work with them to strive to reach that goal,” Daniel Zhang, Chief Executive Officer of Alibaba Group said in the press conference held in W Hotel in Shanghai.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com