Editor’s note: A version of this post by Qin Qian and Yiling Pan first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China.

It seems Chinese e-commerce giant Alibaba Group is escalating its war on fake goods.

Officially unveiling the “IP Express” project on August 10 at a communications conference with brands, the company promised that all intellectual property rights holders will get the “highway” experience when it comes to filing IP complaints.

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Jing Daily

Jing Daily is the leading digital publication on luxury consumer trends in China. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth...