There are about 200 million Chinese between the age of 15 and 24, accounting for about 15% of the population. As digital natives, those born after 1990 and especially those born after 2000 have grown up with internet and have formed a unique shopping habits online.

QuestMobile, a Chinese data research firm, recently released a report on the rising consumption power of the country’s post-00s generation (in Chinese), which refers to those who were born in the 2000s. They are now between 10 and 17 years old. With the first batch of these teenagers heading to college, retailers must be more aware of the potential business opportunities brought by catering to the young Chinese. Here are some highlights from the report.

China has over 1 billion mobile devices, and the post-00s generation has 8.1% of them, meaning there are about 85 million devices being used by these tweens and teenagers. The 10-17 age group accounted for 7.5% of the entire mobile population in March 2016 and gradually increased to 8.1% by June 2017.

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Timmy Shen

Timmy Shen is a technology reporter based in Beijing. He's passionate about photography, education, food and all things tech. Send tips and feedback to timmyshen@technode.com or follow him on twitter at...