Editor’s note: This originally appeared on China Tech Insights, an English research unit affiliated to Tencent’s Online Media Group.

Few people may have heard of Yu Jun outside of China. However, now the Senior Vice President of Product at Didi, Yu Jun was one of the earliest product managers of the Chinese internet. He has been an indispensable piece of the puzzle in the legendary history of the Chinese internet since 2000.

Yu started his career as a product manager at Baidu in 2000, where he led the development of two of Baidu’s signature products Baidu Tieba and Baidu Zhidao. Before he left the company in 2009 as the Vice President of Product, Baidu Tieba had already developed into one of the biggest and also most influential online communities in China.

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