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Is NetEase’s Yanxuan the new trendsetter for China’s e-commerce industry?

Editor’s note: This originally appeared on China Tech Insights, an English research unit affiliated to Tencent’s Online Media Group. Founded in 1997, the tech conglomerate NetEase is most well-known as China’s second largest gaming publisher after Tencent. Apart from PC and mobile games, it operates an array of other businesses, including e-mail services, a news portal, several mobile apps, […]