This week Matt and John talk with Dannie Li, an analyst at China Tech Insights about Jinri Toutiao, a Chinese content aggregator recently valued at $20 billion, including:
- Why Jinri Toutiao is so popular
- How it is so sticky
- Its business model and why its valuation is high
- Why advertisers love it so much
- Risks to the app and business model
- Conflicts between Toutiao and content producers
- Challenges as Toutiao expands inside and outside China
Links
- Dannie Li: Why would a news app potentially worth as much as USD 22b set off alarm bells for China’s BATs?
- Masha Borak: Toutiao’s rise (and Baidu’s decline) reflects China’s changing marketing trends
- Rita Liao: China’s content war heats up: Toutiao poaches talent from Zhihu
- Masha Borak: Toutiao said to raise $2 billion in new funding round
- Sheila Yu: News reading app Toutiao allegedly places illegal medical ads
- Steve Yang: How Jinri Toutiao can help you grow your business
- How to leave an iTunes review
Hosts
Podcast information
- iTunes
- RSS feed
- Music: “Theme from Penguins on Parade” by Lee Rosevere, Music for Podcasts 3
