Whith the next iPhone event is fast approaching, Apple has recorded a major change in China, a market of increasing importance for the smartphone maker. In the latest update of its website, the company has added Isabel Ge Mahe to the management team as Vice President and Managing Director of Greater China.
Apple announced Ge Mahe’s appointment back in July but did not disclose the specific date when she would assume the role. The July announcement pointed out that Ge Mahe will report directly to CEO Tim Cook and COO Jeff Williams. Along with the update on Apple’s site, the company told TechNode that Isabel Ge Mahe has already relocated to Shanghai and started working with the local team.
In its most recent move to fit adapt to the Chinese market, Apple allowed WeChat Pay for making payments on its App Store and Apple Music last week.
Born in Shenyang, Liaoning, and fluent in Mandarin, Isabel earned bachelor’s and master’s degrees in Electrical Engineering from Simon Fraser University in British Columbia. She holds an MBA from the University of California, Berkeley. Isabel has led Apple’s wireless technologies software engineering teams for nine years, focusing on the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for nearly every Apple product. She has also overseen the engineering teams developing Apple Pay, HomeKit, and CarPlay.